TKO took $30 million hit on UFC White House event in June
Why it matters: TKO said the show drew 34 million viewers worldwide and helped land 25 new marketing partners.
BBC News (US & Canada), The Straits Times +1
Why it matters: TKO said the show drew 34 million viewers worldwide and helped land 25 new marketing partners.
What's new: A judge let the event proceed after a legal challenge, and UFC says it spent more than $60 million without expecting profit.