Apple heads into WWDC with Siri overhaul central to AI push

Apple is heading into next week’s Worldwide Developers Conference with a revamped Siri expected to anchor its artificial intelligence strategy. Analysts expect Apple to show a more powerful assistant with chatbot-style features, personal context, on-screen awareness, multi-step task handling and broader links to outside models, potentially including Google’s Gemini. The event is a key test for whether Apple Intelligence can become a meaningful iPhone upgrade driver and whether developers will build around Siri using App Intents. CNBC reported John Ternus is preparing to succeed Tim Cook as CEO, making this Cook’s final WWDC in charge and a high-stakes moment for his AI legacy.