Salesforce buys Braze for $5.66 billion in cash deal
What's new: Braze shareholders are set to receive $47.50 a share, and the transaction is expected to close in Salesforce's fiscal 2028.
Salesforce agreed to acquire customer engagement software company Braze for about $5.66 billion, expanding its push into marketing technology and AI tools. Under the deal, Braze Class A shareholders will receive $47.50 in cash for each share. Braze stock surged more than 50% in premarket trading after a brief halt, while Salesforce shares slipped about 1% Tuesday morning. Braze closed Monday at $30.04. The New York-based company sells software that helps marketers manage customer data and messaging, including artificial intelligence tools. Salesforce said the acquisition is expected to close in its fiscal 2028.