Kemenag sees halal ecosystem boosting competitiveness, exports
New data: Kemenag cites BPJPH data showing the halal product assurance ecosystem contributes up to 27% of GDP, equal to Rp4.900 trillion.
Kementerian Agama sees the halal product ecosystem as playing a strategic role in driving national economic growth through added value, broader markets and stronger business competitiveness. Director of Halal Product Assurance at Kemenag, Muhammad Fuad Nasar, said halal products not only have a chance in the domestic market, but can also break into global markets. He said halal certification and halal labeling can build consumer trust while widening the marketing reach of businesses. Fuad cited data from Badan Penyelenggara Jaminan Produk Halal showing the halal product assurance ecosystem contributes 27% to Indonesia's GDP, or around Rp4.900 trillion. He said the potential needs to be strengthened through cross-sector collaboration and greater public understanding of the economic benefits of halal products.