IDEacraft grows home decor market through BRI mentoring
The Semarang MSME now sells through hotel galleries, rest areas and digital channels across Central Java.
IDEacraft, a home decor MSME from Semarang, has expanded its market after taking part in mentoring from Rumah BUMN BRI. The business, founded in 2019, began as a hobby of owner Swabawa Arif Wicaksono, with initial capital of about Rp300.000 and candle-making tools. IDEacraft now sells a range of products including tea-pot lamps, batik-painted teapots, cookie jars and handsoap bottles, which are among its most popular items. According to Swabawa, access to training, product curation through BRIncubator, Rumah BUMN galleries and the BRI UMKM EXPO(RT) has helped broaden the business's exposure. For transactions, the business also uses BRImo, QRIS BRI and merchant BRI. By the end of March 2026, BRI had supported 54 Rumah BUMN and held more than 18 thousand training sessions for MSMEs in Indonesia.