Federal Oil wins Superbrands Award 2026 in Indonesia again
The honor adds to the brand’s recent recognition, though it does not directly reflect market share or sales.
Federal Oil has won the Superbrands Award 2026 again amid competition in Indonesia’s motorcycle lubricant market. The lubricant brand owned by PT ExxonMobil Lubricants Indonesia adds to a list of awards it has collected in recent years. Market Development General Manager PT EMLI Rommy Averdy Saat said the achievement is seen as recognition for the company’s consistency in maintaining product quality and preparing programs considered relevant to consumers. In the market, Federal Oil relies on a distributor network and partner workshops under Federal Oil Center to expand distribution and service. The company also runs education and community activities, including the “Spesialis Dingin, Motor autoMatic Dingin” campaign aimed at automatic motorcycle users.