Changhong teams with Rossa to strengthen Indonesia electronics market
The move comes with expanded after-sales service and longer warranties for TVs, air conditioners, refrigerators and washing machines.
Changhong Indonesia has teamed with singer Rossa as brand ambassador to broaden the brand’s reach in Indonesia. The collaboration is part of the company’s strategy to get closer to local consumers while expanding its business footprint in Indonesia and Southeast Asia. In the “Langgeng Bersama” campaign, Changhong presents Rossa as a figure who reflects family closeness and the use of household appliances at home. At the same time, Changhong is expanding after-sales service by lengthening warranty periods for several key product categories, including televisions, air conditioners, refrigerators and washing machines. The company says the step is part of a long-term commitment to offer smart home products and a better user experience for Indonesian consumers.