Pegadaian ranks 8th among top BUMN services in CX100 2026
CX100 used a 3E framework and methods from surveys to mystery shopping to gauge BUMN customer experience.
PT Pegadaian (Persero) placed among the top 10 BUMN with the best service in the Danantara Indonesia CX100 Award 2026, ranking eighth at the announcement in Jakarta on Tuesday (13/10). The award measures the effectiveness of customer-experience transformation across the BUMN ecosystem under Danantara Indonesia. According to the company, the result was supported by stronger digital services through the Tring! by Pegadaian app, Pegadaian Gold ATMs, and its contact center, which previously won 10 TBCCI 2026 awards. Republika reported that CX100 assessment uses the 3E framework — effectiveness, ease, and emotion — with data gathered through face-to-face interviews, online surveys, mystery shopping, public polling, in-depth interviews, and focus-group discussions.