HNI records Rp963 billion in sales, 13.6% of direct selling market

PT Halal Network International (HNI) contributed Rp963 billion in transactions out of Rp7.08 trillion in national direct selling sales, according to data from the Ministry of Trade. The figure puts HNI’s share at about 13.6 percent of the national direct selling market. Director General of Domestic Trade Iqbal Shoffan Shofwan said the result reflected the strength of the marketing network and strong market acceptance for halal products at home. He said the direct selling model depends not only on retail, but also on developing sales force training and a multilevel distributor network. At the Milad HNI Beyond 14 event at HNI Plaza in Kalimalang on Saturday, HNI President Director Agung Yulianto said the company’s total membership has now reached 6 million. Of that total, 1 million were recorded as loyal consumers over the past year and more than 300,000 shop actively each month.