Frasers bids $2.3 billion for Hugo Boss, lifting shares 7%
What's next: The cash offer faces regulatory review, and Frasers expects the takeover to close in the second half of 2026.
Frasers Group launched a 2 billion euro cash bid for Hugo Boss, offering 38 euros a share for the German fashion company it does not already own. The British retailer already holds about 26% of Hugo Boss, and the proposal values the company at 1.978 billion euros, or about $2.28 billion. Hugo Boss said the approach was not coordinated with the company and that it would examine the offer. Hugo Boss shares rose about 7% in Thursday trading, while Frasers shares fell around 2%. The bid would add Hugo Boss to a portfolio that includes Sports Direct and House of Fraser and deepen Frasers' reach in premium menswear.