BWB Expo 2026 to be held in Sanur to boost Bali wellness hub
At the event, business players also launched IWBEA, while the government cited 92,689 MSMEs in wellness and beauty.
The Bali Wellness and Beauty Expo 2026 will be held at the Bali Beach Convention Center in Sanur, Denpasar, on 4-6 June 2026, with an agenda to help make Bali a hub for wellness and beauty. The event was opened by Deputy Minister of Tourism Ni Luh Puspa together with Deputy Minister of MSMEs Helvi Yuni Moraza. During the opening series, business players also declared the Indonesia Wellness and Beauty Entrepreneurship Association, or IWBEA. The MSME Ministry said the sector has significant room for growth because it is supported by Indonesia's biodiversity. SIDT UMKM data shows more than 57 million MSMEs in Indonesia, including 92,689 businesses in the healthy lifestyle and beauty sector. The government also highlighted Indonesia's wellness economy market, which was said to be worth more than Rp1.000 triliun in 2024.