BRI revamps Touch credit card design to target young urban users
New perks include a Rp500.000 bonus, 3% cashback up to Rp100.000 a month, and lifetime annual-fee waivers for the first 1,700 applicants.
BRI has launched a new look for its Touch Credit Card to target first-jobbers and young professionals who actively use digital payments. The main change is the physical card design, which is now more modern and minimalist, while also supporting contactless transactions. Beyond the new design, BRI is attaching a series of incentives to the product. New customers can receive an e-voucher worth Rp500.000 if they book at least Rp5 million in transactions within two months of card activation. After that quota is used up, a Rp100.000 bonus remains available under the same conditions. BRI is also offering 3% cashback of up to Rp100.000 per month for transactions at digital and international merchants, with a minimum accumulated spend of Rp3 million per month. For the first 1,700 applicants, the annual fee is waived for life.