Borobudur Marathon 2026 lifts MSME revenue, fills rooms

Borobudur Marathon 2026 in the Borobudur area of Magelang Regency on Sunday (15/11) boosted local economic activity as nearly 12,500 runners from 38 countries arrived. Food vendors, ride-hailing drivers and lodging operators reported higher earnings during the event. MSME worker Muhammad Amron Awaluddin said his revenue rose to nearly Rp2 million a day from the usual hundreds of thousands of rupiah, prompting him to sell for 24 hours and add three workers. Ride-hailing driver Guruh Yogo said his income climbed from around Rp20 thousand-Rp50 thousand a day to Rp200 thousand-Rp300 thousand since three days before the race. Balkondes Borobudur director Agus Budi Santoso said hotel, homestay and local guesthouse occupancy reached 100%, while some visitors stayed in Kota Magelang and Yogyakarta because rooms in Borobudur were full.