adidas opens its first football specialty store in Indonesia
The Pondok Indah Mall 3 outlet offers World Cup and club jerseys, plus name-and-number customization services.
adidas opened Home of Football at Pondok Indah Mall 3 in South Jakarta as its first football specialty store in Indonesia. The outlet, launched through a partnership with Kanmo Group, was inaugurated on Friday and drew former Indonesia national team player Irfan Bachdim and Persija Jakarta player Arlyansyah Abdulmanan. The store targets football fans with a special collection, from federation jerseys for the 2026 World Cup to club jerseys sponsored by adidas ahead of the 2026/2027 season. The opening also featured a trunk show of the latest collection and a football freestyle performance. Visitors can use a customization area to add names and numbers to selected products and try an interactive zone prepared for the football community.